In October 2017, Annabel hired a team of photographers and travelled to Sri Lanka to capture the first season of Mercedes Benz Fashion Week Sri Lanka, after being hired by the organisers of the event to liaise with the Mercedes Benz Fashion Week team. Designing a digital strategy remotely, increasing social following substantially and capturing the event in it's entirety, from backstage to catwalk, the consultancy was a great experience and demonstration that implementing creative methodology provides positive tangible results.